The seventh day of the seventh month of the seventh year this century is seen as being a propitious 24 hours by many people. It could be that the seventh second of the seventh minute of the seventh hour of the seventh day of the seventh month of the seventh year becomes a defining moment in history – but in which time zone? Tomorrow has proved a popular date for marriages, and gamblers are expected to tempt lady luck in increased numbers. Casinos across the world will be putting on promotions such as the US$777 hourly jackpot at Mohegan Sun in Connecticut.

Globally the number seven has wide significance, so 07.07.07 is expected to be three times as lucky for the superstitious. In the gaming industry the number seven features prominently. The 777 slot machine jackpot, seven in a winning craps roll, three times seven for blackjack. Of course for the nation of gamblers, China, it is the number eight and not seven that is auspicious. Wedding fervour in that country was for 8 August 1988, and many tried to arrange for babies to be born that day. It will surely be the same again on 08.08.08, Next year the Olympic Games are scheduled to commence precisely at 8:08 on 8 August.

In Las Vegas a record number of couples are expected to marry tomorrow. In contrast 6 June 2006 was considered to be a bad day, the Devil’s number 666. For many it is lucky, and convenient, that the day of all the sevens has fallen on a Saturday. In due course there will be an 08.08.08, 09.09.09, etc. through to 2012, but none has quite the magic of tomorrow’s date. As in most things, the day will be lucky for some and unlucky for others. Maybe all the casino promotions tied to the number seven will bring in the extra revenue anticipated, making the seventh day of the seventh month of the seventh year this century a lucky day for operators.
(E-07.06.07)

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