With the aim of exploiting the potential of new markets, the International Casino Exhibition (ICE) has launched the biggest ever visitor marketing campaign in its 15-year history. The theme adopted by organizers ATE is one of a ‘global force in the gaming industry.’

Advertisements, flyers and bespoke features publicising ICE 2006 will appear this month and until January in at least 25 casino industry publications. A further ten titles covering the dual gaming and amusement markets will feature joint promotions of ICE and its sister show ATEI, most notably in Eastern Europe. ICEi will be given a promotional push in specialist magazines covering the igaming sector.

An extensive media relations programme will be complemented by over 150,000 direct mailings and online promotion via key electronic media. ATE’s head of marketing, John Fenna, commented, “ICE has welcomed exponential growth in attendance over the last decade. Our aim is to continue that trend and reinforce the show’s status as a truly unmissable event for casino industry professionals based throughout the world.” He added, “With around 19,000 industry professionals from over 100 nations, few shows could compare with ICE for the diversity and reach of its loyal customer base. Whilst protecting a powerful audience of buyers from key traditional operating territories, our focus for 2006 will be to further exploit the potential of new markets developing throughout Eastern Europe and the CIS, South America and the Far East.”

The annual ICE exhibition takes place at Earls Court 2 in London and ICE 2006 will be from 24-26 January. Details and free registration badges can be accessed at ateonline.co.uk. (E-09.06.05)

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