For those that find waiting for their luggage at airports a less than exciting experience, the Casino de Asturias has come up with a novel idea. The exercise in marketing has turned the baggage carousel at Ranón Airport in the autonomous community of Asturias in northern Spain into a game of roulette. Air passengers can amuse themselves by betting on the number where their luggage will be on the conveyor belt, which has been painted like the red and black segments of a roulette wheel complete with green zero, and claim a prize if they guess right.

This advertising gimmick could well be repeated at other airports and by other industries as it certainly plays to a captive audience before the baggage starts to appear. Whoever came up with the idea for the Casino de Asturias may be onto a winner for bringing more tourists to the venue, if the moralists don’t decide that the encouragement of gambling in any form should be banned.

Casino de Asturias was opened in 2006 in the old Hernan Cortes cinema in the heart of Gijon, a seaport and the largest city in Asturias. Apart from a casino training school, the building offers the public an extensive range of services and entertainment. Casino management will be hoping that such innovative marketing increases gaming revenues by attracting additional visitors. (E-03.28.08)

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