Barely a month after the International Gaming Expo (ICE) in London, the Gaming Expo Belgrade 2009, held from February 17-19 in the Serbian capital, presented the year’s new gaming innovations specifically for the South- and Southeast European markets. As in previous years Novomatic used the opportunity to display a great range of novelties, best selling products and county-specific solutions for the local markets.

On booth E540 Novomatic revealed a great diversity of new games for the highly successful Coolfire II range. The latest Coolfire II game mixes were presented in the Super-V+ Gaminator and Novo-Vision Slant Top I cabinets, extending the range of available Super-V+ Gaminator multi-game mixes up to edition number 26. Among the new game releases were also 4 new games for the Coolfire I gaming platform. The new games are incorporated in the latest versions of the international bestseller Multi-Gaminator - with now no less than 33 international game mixes in total.

Also on show in Belgrade were the latest versions of the best selling multi-game mix ‘Multi-Games 4 You’ in the popular Duo-Classic cabinet, as well as the Coolfire I-based Hot Spot Platinum conversion kit. This market specific and very popular conversion kit allows operators to easily upgrade their existing slot machines with highly successful Novomatic games and game mixes. It offers operators a cost-efficient solution for a sophisticated gaming offering and enables them to generate a quick and positive return on investment.

Jens Halle, Managing Director of Austrian Gaming Industries GmbH, noted: “On the one hand the Gaming Expo Belgrade is an excellent opportunity and ideal stage to present our products to the local gaming market and the surrounding markets. On the other we operate several successful Serbian gaming clubs, which also serve as a sort of a public show room for the local operators and clearly demonstrate the great popularity of our games and products. This duality, being a producer as well as an operator, is one of the main pillars of the international Novomatic business strategy and has proved highly successful throughout international markets.”

NOVOMATIC Group of Companies - comprising NOVOMATIC AG as well as the Swiss sister subsidiaries ACE Casino Holding AG and C.S.C. Casino Systems Holding AG - is one of the largest international integrated gaming groups, ranked as number one in Europe, and employs more than 14,000 staff worldwide (2,500 in Austria). Founded by the entrepreneur Prof. Johann F. Graf the group has locations in 30 countries, a production volume of more than 100,000 gaming machines per year and exports its hightech gaming equipment to 62 countries.

The group also comprises Admiral Sportwetten GmbH, Austria’s leading sportsbetting operator with 180 outlets, and operates a total of 105,000 gaming machines in the group’s 800 plus owned electronic casinos and casinos as well as via rental concepts. The group also owns the leading casinos of Switzerland (Mendrisio), Germany (Berlin) and the Czech Republic (Hate). Apart from the main production site at the headquarters in Gumpoldskirchen the group owns production sites and competence centres in Germany, Great Britain, Hungary, Poland and the Czech Republic amongst others. (E-02.26.09)

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