David Carruthers, BETonSPORTS.com CEO, has launched a VIP Club for his online product just like any land based property. The fact is that there is very little anyone can teach Carruthers, as his background is all gaming, and his online market leader already boasts a resort property in Costa Rica where the business is licensed to operate.

Earlier in the month, Carruthers announced an advertising campaign in America in support of the online business. The objective of the campaign was not only an educational political tool to show the American public what online betting was all about, but also a lobbying exercise for the American politicians to become aware of the terrible damage that the current ostrich-like policies, hell-bent on criminalizing the activity, is doing to the gaming business sector.

Now, BETonSPORTS .com VIP online players are getting the same treatment that land based casino VIPs get from their casino. One expected it was just a matter of time until this concept was introduced to this gaming sector, and Carruthers has certainly raised the ante further, and it seems reasonable to assume that other online casinos will follow suit and develop VIP products also.

The club has been designed as a luxury getaway venue, having facilities such as a spa, gym, sauna, bar, restaurant, and live gambling. In other words, Carruthers has just run the first online junket for his best punters. The celebrity party took place in conference rooms transformed into a series of theme rooms including one as the Garden of Eden, another as a bondage room, and yet another as a maid service for execs, and was hosted by Carmen Electra and The Pussycat Dolls, with the cast of the TV hit series "That 70's Show" joining in the merriment.

David Carruthers was hitting the right notes when he said: "Well, there's no party without a show and we like to put on a good show. BETon SPORTS.com is the number one online and telephoning wagering company in the world. It's only right and proper that we actually put on a show for our customers and let them see and meet some of the people that maybe they'd like to meet and in different circumstances they might not be able to"

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