Boss Gaming America S.A, the distributor of BOSS electromechanical roulettes for Latin America has been very active this year. BGA has taken part in all the important Latin American trade shows, including the Quito Business Round in Ecuador; FADJA 2007 in Bogotá, Colombia; Sagse Panama 2007; Peru Gaming Show 2007; and to round up the year, the Argentinean SAGSE 2007 show in Buenos Aires, over 3-5 October.

All this activity has brought the UK-based company some great results with many of Latin America’s main operators. BGA has secured machines sales to countries such as: Colombia, Guatemala, Panama, Ecuador, Peru, Argentina and shortly in Chile. In an important development, Boss Gaming machines have also been installed at the Marriott International luxury casino in Phnom Penh, Cambodia.

Another significant development at BGA has been signing a strategic alliance contract with the German company Merkur Gaming from the Gauselmann Group, for comercialization, distribution and technical support of all Merkur Gaming products in the Latin American market. BGA has a solid sales structure as well as an assembly plant in the tax free zone of Bogotá.

Linda Monzon, BGA Executive Vice President said: “Our company is a strong believer that the companies who will succeed in this hyper competitive world are those who will be able to provide the most complete line of products and the most customized. There are too many companies with finished products and everyday there are more. It is difficult to be noticed in a market where even the big companies needed to change their sales culture to avoid the crowded markets and the classical offers.”

Boss Gaming America S.A 's goal is not only to provide products but also to provide all the services that give calm and quiet to the operators such as: organization of events, design of marketing material, spare parts delivery, after sales service, customer support and technical support - all extremely important aspects of today’s demanding gaming environment.

Monzon concluded: “BGA wants to become a friend to the operators, to offer more than just selling a gaming device. The world is moving in that direction, full of demands, rules, and differentiation, and this is where we can make the difference. All customers are different, and they all have their own needs. And BGA wants to be the company to bring the solutions”. (E-09.21.07)

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