Barcelona-based gaming group Cirsa has just relaunched its slot machine venue in Lima’s bohemian district of Barranco. Company executives were present at the festivities to start the marketing campaign of daily raffles and good food, with live music at weekends. Over the past 18 months Cirsa has invested over US$20 million in Peru and operates three other casinos in the capital – two in Miraflores and one in San Miguel.

Cirsa is now the top investing international gaming operator in Peru and employs more than 400 people. Under a law passed last December, March 24 next week is the deadline for those running unlicensed gambling operations in Peru to approach the Ministry responsible for licensing (MINCETUR) to regularise their situation. The future closure of illegal operations will give Cirsa further opportunity to consolidate its position in the Peruvian slot machine market.

The investment in Peru’s gaming market is part of the Cirsa corporate strategy. The company at present has 22 traditional casinos and 80 gaming machine operations in 9 countries. Over 13 million people play at Cirsa locations annually and GGR in 2005 was over US$2.4 billion. European institutional investors have acquired Cirsa bonds issued for over €400 million (US$525 million). (E-03.15.07)

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