A great variety of new releases and innovations in all casino product categories were demonstrated this year at the Casino Technology booth at Las Vegas G2E 2011. The visitors were mostly intrigued by the graphic appearance of the new game series, along with plenty of new titles and themes. More than 40 new game releases were showcased, offered in themed groups – Game suits - every one of them featuring a full range of product modules providing a complete gaming experience to the player.

Accommodated in comfortable and multi-functional slot machines the Game suits Motormania, Falcon Heroes and Gamopolis – City of Games are supported by powerful jackpot visualizations, and enhanced with great sound and visual performance. A range of additional interactive applications and devices helps the player to feel as in a life time experience, whether as an action hero on the racing track or adventure character in a wartime movie.

The G2E expo further promoted the efforts of the Casino Technology marketing team to establish the company’s expansion towards the strategic US and Latin American markets. Making a promising start at the Californian Indian casinos during the year, now the company’s products have attracted the interest of more customers from the sector and indicated their potential to comply with the specific preferences of local markets.

Regarding the expansion in Latin America, a range of deals for upcoming installations were closed at G2E with new partners in Venezuela, Dominican Republic, Honduras, Argentina and Mexico. In addition to the fruitful business deals and useful meetings, visitors to the Casino Technology stand also enjoyed some good fun there. As a continuation to the presented game stories and themes the audience enjoyed the company of the friendly ‘biker girls’ at the booth, and had the chance to take souvenir pictures with two breathtaking models from the Boss Hoss collection. (E-01.07.11)

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