At the fourteenth East European Leisure Exhibition - EELEX 2005 - in Moscow, which was suffering one of its severest snow storms for 200 years, Boris Belotserkovsky - Unicum’s Chairman - brought news of some joy to the industry exhibitors that made the trip to this year's event by announcing that Russia's premiere gaming and amusement trade event will move to a new location and change its dates in 2006. The Chairman of Unicum Group, the owner and organizer of the show, announced that for its fifteenth date, EELEX 2006 is scheduled to take place at the plush Crocus Expo Center on September 27-29.

Belotserkovsky explained: "Crocus offered us different dates and we selected a start of the business season. EELEX participants – gaming manufacturers and distributors – develop and produce their products to have them ready for EELEX. Placing the tradeshow in the beginning of a business season where customers see new products means for our exhibitors a successful product launch. It is a great start of sales activities that provides a maximum reach. Unicum’s experience shows that the company’s sales increase tremendously after EELEX days. That’s why the show is so important to us and it is even more important to hold it in the beginning of an active business season."

For years EELEX has been serving the gaming community as a sales platform for global and domestic manufacturers and gaming operators from Russia, the CIS and East European countries. This December the largest Russian gaming trade show has spent its last season in its traditional home, Moscow’s Expocentr. The event's relocation to Crocus Expo will accommodate the increased exhibition space demand from local and international participants as well as strengthen the leading profile of the event, which is amongst the four largest in the world along with Las Vegas' G2E, London's ICE and Buenos Aires' SAGSE.

EELEX 2006 will provide 17,200 net square meters of exhibit space covering three halls in the Crocus Expo Center. The venue’s total area of 30,000 square meters gives EELEX an exceptional opportunity to expand the show space in response to participants’ appeals and current industry growth. According to the organizers’ plan, the EELEX 2006 floor will be split between the industry sectors into a gaming hall, amusement hall, etc. The tradeshow conferences, products presentations and seminars will be held in several modern conference facilities located in the pavilion and able to fit different audiences.

The move is part of the three-year strategic plan by EELEX organizers to reinforce the tradeshow as one of the prime exhibitions in the international gaming industry calendar. The new venue will offer EELEX 2006 participants a variety of services including numerous promotion opportunities, flexible construction schedule, simple entry tickets policy and the most important change – new tradeshow dates.

For years now industry specialists and exhibitors have been suggesting that EELEX moved away from its December dates, as it came too close to end of the year casino promotions and western holiday celebrations. The announcement of the new dates made by the show organizers led to positive reactions from EELEX regular attendees. Speaking to the charming Daria Gorushnikova, EELEX Show Director, during the busy Moscow event, we were assured that next year's event has been designed to take care of the many exhibitors who couldn't find space at EELEX during the past few years. This is a timely assurance that EELEX has responded to the growing demands of an ever expanding gaming industry. (E-12.23.05)

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