From comfort stations with massages to easier navigation and an expanded floor area, Reed Exhibitions and the American Gaming Association are pulling out all the stops for this year’s Global Gaming Expo. An anticipated 26,000 gaming industry professionals from around the world will attend G2E 2006 at the Las Vegas Convention Center from 14-16 November. The 2006 edition of the world’s top gaming exhibition is to feature three new pavilions demonstrating the latest trends in the total entertainment experience: entertainment technology; entertainment and event production; and hospitality.

As Frank J. Fahrenkopf, Jr., president and CEO of the AGA commented, "These days, people are visiting casinos to do much more than gamble. They want to be entertained and feel pampered, and increased competition means operators have to be innovative and responsive to win their customers' business and loyalty." He added, "At G2E, we're committed to showing our participants the model for future success in the gaming industry, and there's no doubt enhanced entertainment and hospitality are going to define the future. Adding these new features is just one more way we're helping our participants stay on the cutting edge."

G2E is ensuring that people attending the expo also have the opportunity to do much more than merely look at exhibits. This year's show floor has been enhanced with new amenities, better navigation and more signage. G2E 2006 will incorporate G2E Comfort Stations where attendees can relax, meet with their peers, purchase refreshments and even get massages. Show floor navigation also will be easier for attendees with increased signage, a new colour-coded system that identifies exhibitor booths in specific colour blocks, and the debut of the Diversity Exhibitor Program, which clearly identifies the minority-, woman- and disadvantaged-owned exhibitors.

Further expanding its educational content to meet the industry's needs, G2E 2006 will partner for the first time with the National Center for Responsible Gaming (NCRG) Conference on Gambling and Addiction, which this year is scheduled just prior to G2E on Nov. 12-14 at the Rio All-Suite Hotel & Casino. Themed ‘Lost in Translation? The Challenge of Turning Good Research into Best Practices’, the seventh annual Conference on Gambling and Addiction will once again facilitate dialogue between gaming industry professionals and the world's leading scientific and clinical addiction professionals.

Complementing the new show features is an enhanced conference program, including three new conference tracks covering public gaming, global gaming, and research, law and regulation, all new Signature Series conference sessions and the debut of the G2E Conference keynote address. As show manager and group vice president of G2E at Reed Exhibitions Courtney Muller says, "The G2E team has worked very hard this year to continue to enhance every aspect of the show and conference experience for each G2E attendee." (E-06.28.06)

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