|
|
In the exotic environment of Hotel Tropical de Manaus, Copag threw a big party to commemorate its centennial on October
15, 2008. The event was the peak of a schedule which included various activities to commemorate the company's 100th
anniversary, with 500 guests including Copag associates, suppliers and their families, customers and representatives of the
Cartamundi Group.
Since its foundation in 1908 and with the entrepreneurial vision of Albino Gonçalves, Copag has become the leader in the
Brazilian playing card market and one of the leading companies in this segment worldwide, with investments in production
technology, marketing, product development and promoting quality of life among its associates.
The city of Manaus was chosen to host the party because it is the city where the cutting-edge Copag plant is located. One
of the features in the party was the presentation of the Boi Garantido, conducted by the singer David Assayag. This is one of
the most typical cultural expressions of the Amazon region, which includes music, dancing and lots of energy.
The event was hosted by Ricardo Gonçalves Filho, the Copag CEO and a member of the 4th generation of the founder's
family. At the party, the company paid homage to Copag's oldest customers, who were bestowed with a commemorative
plate.
Representatives of the Belgian Group Cartamundi, including its CEO Chris van Dooslaer, were also guests at the party. At the
same time the Group held its first sales convention in Brazil. In 1995 Copag became part of the Cartamundi Group, the
largest producer of playing cards worldwide.
Thanks to its associates and customers, to its partnerships and innovation capacity, Copag is now internationally recognized
and exports its products to the United States and to a number of countries in Latin America, Europe, Africa and Oceania.
♠ A book to commemorate Copag's centennial ♠
As a result of a thorough research by writer Ignácio de Loyola Brandão, Copag launched the book “Copag 100 anos no Brasil:
sempre dando as cartas", in two languages. With an agile, easy to read text, the book focuses on the success story and the
capacity for revitalization of the company founded by Albino Gonçalves, in the city of Sao Paulo in 1908, and managed by
family generations for decades.
Ignácio de Loyola Brandão unveiled the Brazilian culture that is presented in an engaging manner in the book, including the
legend of playing cards which appeared on the 2nd Century and other stories involving faith, nobility, and esotericism, which
make the book a page-turner.
With the social chronicle depicted in the book, readers will get acquainted with the hundred year old history of a company
that won the difficult game of the business arena and which went beyond boundaries. With its 164 pages, hard cover, color and black and white photos, the book “Copag 100 anos no Brasil: sempre dando as
cartas” is published by DBA Editora. The book will be distributed among customers, partners, universities, opinion leaders
and other stakeholders, both in Brazil and abroad. (E-11.05.08)
© Copyright 2008 CasinoCompendium
>>> return to archives
>>> return to frontpage
|