CIJUEGO PERU, the first international gaming event in the country opened at the Atlantic City Convention Center in Lima yesterday morning. In attendance were local gaming authorities, representatives of the principal gaming sector guilds, local business people and all the event speakers. To a full audience, Jose Anibal Aguirre, general director of CIJUEGO PERU, greeted the attendance and introduced Francisco Ledesma, President of local gaming organization SONAJA, and Manuel San Roman, director of the Peruvian regulators MINCETUR.

Once the opening ceremony was over, Cheryl Olson, from the University of Nevada, with thirteen years experience as a trainer in Casino Management, presented the range of advanced studies established by USA Advanced Educational Center for the needs of the industry in Las Vegas. Olson emphasized among the assistants the importance of constant training and updates that casino operators and gaming halls need in an industry with technologically changing dynamics. Additionally, Olson showed some strategies and tools that may be used by gaming operators to obtain stability and profitability in their businesses.

After her presentation, an interesting forum was held, where speakers and even some Peruvian legislators in attendance asked about the educational programmes and the possibility of running them in Peru, or through interactive virtual methods. During the morning break we talked with Jose Anibal Aguirre who said: “We are very pleased with the way CIJUEGO started; we perceive great interest from the assistants, all of them with an extraordinary executive level. We expect to consolidate these new academic meetings with corporate events in benefit of the Peruvian industry.”

In the afternoon, gaming law specialist Carlos Alberto Fonseca, director of the Inter-American Law Institute on Gaming and Betting (IIAA), spoke on “Gaming Regulations in the Andean Community Countries”. In this lecture Fonseca analyzed the possibility of establishing uniform regulations based on the technical needs required for the operation of slot machines in the Andean Region, considering the benefits that this regulation would bring to the operators and manufacturers, starting with the current regulations of each country in the region.

Later, Estela Varsavsky spoke on “Internet Betting—a Critical Look”, referring to an issue that has attracted the interest of hundreds of experts that face today the challenges of gaming by computer and mobile telephones, and the grey legal zone in view of the lack of legislation on this matter. Varsavsky said that attention to online gaming legislation is important owing to the growth of internet gaming, the lack of knowledge of the sectors involved, and the difficulty presented in the control of this new gaming form, which in many countries is beyond regulators control.

At the same time that the conference was under way in the afternoon, the event corporate show opened with the participation of 18 famous brands, which offered their products and services to the growing market of operators in Peru and in the countries of the Andean Community of Nations, in an exclusive business round. (S-06.10.10)

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