TCSJOHNHUXLEY in partnership with FremantleMedia Enterprises and game inventor Jamie Abrahamson, launch 3 Dice Football, one of the most exciting new dice games to hit the gaming floor in years. 3 Dice Football allows players to enjoy America’s most popular sport by combining football with the excitement of craps in a non-intimidating and easy-to-learn dice game. Recently approved by the Nevada Gaming Control Board, 3 Dice Football will debut at O’Sheas Casino on the Las Vegas Strip on Monday, March 21.

Appealing to a youthful demographic, this thrilling new game’s primary objective is to score a touchdown. The outcome of each down is determined by rolling 3 dice (2 green, 1 red) delivering 4 possible outcomes: Yards Gained: Total of green dice minus red die; Penalty: Total of green dice is lower than red die; Trips TD: Instant touchdown with any triple; Turnover: Red 6 rolled with Green 1-1 or 1-2. 3 Dice Football is simple to introduce to any pit and incorporates a layout that fits on a standard craps-sized table. In fact, every layout has the opportunity to be customized to feature a casino’s local team for added player excitement and participation.

Roger Hawkins, TCSJOHNHUXLEY’s CEO for The Americas comments, “We are very excited to be involved with the launch of 3 Dice Football. The game of craps has always created a buzz on the gaming floor, however the complex rules intimidate many players. 3 Dice Football is so simple to understand, it’s possible for a complete novice to grasp the game in no time and enjoy the excitement. It’s a winner for everyone!” (E-03.22.11)

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