Electronic Game Card, Inc., the US rewards based games company, today signalled that it is to enter the Far East casino market by confirming it will be attending the Macau Asian Gaming Expo, 14-15th June, and the Asian Casino Expo in Singapore 21-23rd June 2005. In recent years, Macau has established itself as one of the largest gaming markets in the world, with a turnover for the financial year 2004 of around US$US4.4 billion. In view of the Macau gambling explosion, the Singapore Government has put an end to a forty-year ban in gambling and will license two Las Vegas-style casinos to be built in the country.
Wall Street gaming analysts are already speculating the Singapore casino market could exceed US$1.5 billion in annual revenues by 2009. John Bentley, Chairman of Electronic Game Card, Inc, commented: "The Far East represents a new, dynamic and fast evolving market. We believe our GameCard product can provide the industry with a novel gaming device which is already proving itself to be instantly popular with the game playing public in the US as a lottery product - as well as being highly effective in driving new customers to a physical location or to an online web site as a sales promotion tool."
Electronic Game Card, Inc (EGC) owns a unique pocket-sized digital game that can deliver a variety of games such as poker, blackjack, bingo, pocket slots, lucky 8's, play- a-day, treasure hunt and more. In May 2005, the Iowa State Lottery launched state-wide EGC's new "instant" lottery game "Quarter Play" using 190,000 of EGC's extended play GameCards. The card sells to the public at US$20 a card with 80 play or win chances per card. It has proven a tremendous success as the world's first electronic scratchcard and Iowa have ordered a further 380,000 GameCards to follow up during 2005 as demand increases from the public.
On the sales promotion front, a leading US radio station in Chicago used 40,000 EGC GameCards recently to attract the public to its website in a seven day promotion. During the period, it saw a 38% response rate with 85% of players re-visiting the radio's website 4 or more times in a week which the radio station rated as its best ever promotion. John Bentley continued: "The GameCard is highly flexible and cost efficient. It can be used in casinos for gaming, where legally permitted, as incremental floor revenue or for promotions in creating brand loyalty, reducing churn, and allowing the gaming experience to continue after the visitor has left the casino premises." (E-06.10.05)
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