Bally Technologies has been awarded an enterprise wide contract with Galaxy Entertainment Group(GEG) to provide a comprehensive table, slot, and casino management system in Macau. Bally is providing GEG’s table-game business with its TableView real-time table-rating and player-tracking solution, its new SDS Windows Version 11 slot-accounting and player-tracking system, iVIEW Display Manager(DM) to enhance and expand its marketing programs through any gaming machine.

To help GEG enhance and expand its marketing programs, Bally is providing its server-based iVIEW Display Manager (DM), an award-winning solution that provides a casino and employee interface using the game display – on multiple manufacturers’ gaming machines. This enables gaming operators to present player’s club content and marketing messages directly onto game screens with picture-in-picture capability. iVIEW DM works on any gaming machine and is backwards compatible with existing machines.

“We are honored to have been selected by GEG for this expansive systems solution, and look forward to providing them with industry-leading technology that will help them make their business even more successful,” said Richard M. Haddrill, Bally’s Chief Executive Officer. He added “iVIEW DM will be a powerful tool for GEG in enhancing their players’ experience at the slot machine,” Haddrill said. “We are experiencing increased interest in iVIEW DM across the globe as more and more operators see its potential for dramatically improving customer service, player marketing, and promotions.”

In addition, Bally is providing a number of other marketing, promotions, bonusing, and cashless solutions including eTICKET; Bally Power Winners; Bally Power Coupon; and Bally Power Promotions. After a competitive evaluation process, Bally is now positioned as the technology solution of choice for Asia-Pacific’s largest multi-casino operators. “In the course of our lengthy evaluation process, it became obvious that Bally Systems provided the most comprehensive and powerful solution for our growing operation – from table management to marketing to cutting-edge player communications,” said Francis Lui, Vice Chairman, GEG.

Bally will replace its competitors systems at the StarWorld Hotel and Casino, GEG’s flagship property in May 2010. The StarWorld implementation will be followed in the first calendar quarter of 2011 by the new Galaxy Macau on the Cotai Strip, the newest and most luxurious of all the GEG properties. (E-01.12.10)

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