The Malaysian Genting Group may have been criticized recently for some of its casino marketing promotions in Singapore but its UK subsidiary has come up with a novel idea to entice people into Electric Circus casinos in Reading and Portsmouth. In association with The Yorkshire Crisp Company prospective customers in the two cities are being offered promotional bags of ‘chips’.

Under the slogan: ‘Deliciously Moreish & Convivial’ the luxury hand cooked crisps should prove a winner among Reading and Portsmouth residents and there is an added bonus to be found in the packet – a casino chip. The £3, £5, £10 or £20 chips can be spent at the Electric Circus Casinos. Genting will hope that their casinos also prove to be ‘moreish’ and ‘convivial’ to those accepting the offer of a wager there.

Tim Wheatley of The Yorkshire Crisp Company said, “We are delighted that Gentings have chosen Yorkshire Crisps to help market their business and this is a great way to bring in customers as well as giving them the opportunity to sample our product.”

The Electric Circus casinos offer favourite electronic casino games including slots and electronic roulette. From £4000 jackpot slots to 10p minimum electronic roulette, play continues at Electronic Circus casinos from 8 am to 4 am seven days a week in Portsmouth and 24 hours every day in Reading. (E-09.16.10)

© Copyright 2010 CasinoCompendium



>>> return to archives
>>> return to frontpage