The days of playing anywhere-slots are not just around the corner - they are already here, as the wireless gaming revolution gets under way. As it is early days for the technology that drives the products available in the market, the present games are simple because the display size of the wireless devices does not afford the designers much room to put many details into their designs. However, they still have to make them fun to play.

Recently GigaSlot released its first game, which is a five-payline, three-wheel slot machine, where 0.5, 1, or 2 coins can be bet independently on each payline. During the game, the player is allowed to hold wheels, and he collects star bonus symbols whenever there are 3 or more star symbols shown anywhere on the reel window of the machine. When the player collects the 3rd star, he wins a bonus spin for which all payouts are multiplied by 10. It's that simple! Games offered by GigaSlot are unique and exclusively developed; they are not licensed to other operators at the moment.

The GigaSlot players need to own an ordinary mobile or cell phone, smart phone, or wireless PDA, which supports Java technology. Then the player also needs a wireless plan from the wireless network provider enabled for data transfers via analogue CSD, GPRS, or EDGE technology. The games can be downloaded from the site within a few minutes; the account registration, as well as the initial deposit can be done through the downloaded application without the necessity to switch to a classical Internet Web browser.

The wireless gaming market represents a lot of new challenges, as well as several obstacles. The biggest challenge is that the player can play everywhere in a comfortable enough fashion, in an alternative way to classical Internet casinos; the obstacles are technical, as for example limited wireless device possibilities, the required proper device set-up for network awarded applications, and support for a broad range of different and not fully compatible types. Attracting customers to play is also a challenge because of the currently lower familiarity and understanding of all required wireless technologies among players. As for the games, these should have skill-based features as well as some story behind them, and they must be optimised for several different sizes of displays on wireless devices, as well as for their Internet versions.

GigaSlot games are also available for current low- and mid-class phones supporting Java in its early MIDP1.0 or newer MIDP2.0 releases, which are equipped with a basic colour display having a minimum size of at least 101x80 pixels. GigaSlot technology supports the most popular phones from leading market vendors: Nokia, Motorola, Siemens, Samsung, and PalmOne Tungsten Treo models. GigaSlot games are not only limited to smart phones, and the minimal wireless data transfer speed of about 9600 bps is sufficient to reach the response times between 5 and 15 seconds, depending on the cellular network latency, and given wireless device model.

The company is willing to build strong relationships to accelerate its wireless gaming start-up. The targeted marketing is focused on several strategies, especially on entrance into affiliate networks, on banner, text links, newsletters, opt-in E-Mails and SMS marketing, and on offering mobile content for free or for royalties through wireless content providers. GigaSlot games can be played for free (Practice Play), or without any previous deposit in a weekly-awarded tournament (Tournament Play), or for real (Real Play) which, together with the continuous bonus program including the first 100% signup bonus, should improve the conversion rate and player faithfulness.

On their affiliates programme, GigaSlot offers up to 30% of monthly gross deposits to its partners, and has already established a partnership with several Web portals offering mobile and cellular phone content. The company is willing to extend its partnership with Internet marketers, gaming oriented portals and wireless content providers, as well as with cellular network operators.

GigaSlot Wireless Casino has proven to be able to follow these concepts and plans to release at least one new game each quarter, to offer a unique wireless gaming experience to its players in the rapidly developing wireless market, and to build one of the well-recognized wireless gaming brands.

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