Just like in the old days of Bill Harrah, when casino promotions were a daily affair, Harrah’s Entertainment Inc., the world’s largest casino operator has launched a repeat of last year’s mass consumer promotion supported by Coca Cola, arguably the world’s top brand, and movie rental global brand Blockbuster. Starting last Monday, customers at 19 Harrah's casinos can participate in Harrah's "Winning Will Find You" promotion, in which Harrah's customers can win a chance to take home from US$2,500 up to US$1 million.

The promo is very simple and is sure to prove very popular with everyone, and not just Harrah’s regulars. Customers visiting any of the 19 participating Harrah's-operated casinos nationwide simply display or sign up for their Total Rewards player loyalty cards to receive a free 12-pack of Coke(R) or Diet Coke(R) and a voucher for a free Blockbuster movie rental. Some of the properties will also issue a collectible "WinFinder(SM)" key chain that could be worth up to US$1,000.

One in every seven WinFinders(SM) distributed at the casinos will light up within two hours, awarding customers up to US$1,000 in cash. Thirty-eight specially marked cans of Coca-Cola classic are inside 12-packs distributed at the participating casinos. Each eligible recipient of a winning can will receive a place in Harrah's 2005 US$1 million “Winning Will Find You” event to be held at Showboat - the Mardi Gras Casino in Atlantic City. Beginning at 12:01 a.m. Eastern on May 4, customers can also play online at the Harrah’s website where they will have another chance to be entered to win the US$1 million.

Each participant in the 2005 US$1 million “Winning Will Find You” drawing is guaranteed to win at least US$2,500, and one person will walk away with US$1 million. Each participating casino is guaranteed to distribute two winning cans throughout the course of the promotion. On July 10, two additional winning cans will be distributed at each participating casino, giving customers more chances to win. The drawing participants will be able to view the drawing live via a simulcast hosted at the Showboat.

Harrah's Operating Company, Inc., the operating subsidiary of Harrah's Entertainment, Inc. teamed with The Coca-Cola Company for a similar promotion under the same name last year. The 2005 Winning Will Find You promotion, which launches May 2, will build upon its predecessor's success with the addition of Blockbuster Inc., a leading global provider of in-home movie and game entertainment.

"Our customers raved about Winning Will Find You last year, and we're happy to take the promotion to the next level by including a third premier consumer brand in Blockbuster," said Ginny Shanks, Harrah's senior vice president of acquisition marketing. "The unique combination of rewards this promotion offers our customers is something none of our competitors can match."

Various subsidiaries of Harrah's Entertainment, Inc. own or manage 25 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. (E-05.03.05)

© Copyright 2005 CasinoCompendium



>>> return to archives
>>> return to frontpage