ICEi is aiming to consolidate its position as one of the world’s fastest-growing gaming exhibitions, with the launch of a dedicated multi-media visitor marketing campaign which goes live in October. The programme comprises promotion via print and electronic b2b media as well as various viral marketing initiatives.

The exhibition, which grew from 898sqm in 2006 to 1,480sqm in 2007 – a 65% increase – is set to grow once again in 2008 following unprecedented demand for stand space.

Charlotte Skinner, Marketing Manager responsible for ICEi, explained: “The research we’ve undertaken with both exhibitors and visitors confirms that ICEi is widely regarded as the world’s premier remote gaming event.” She continued: “Our strapline, ‘It’s all about the business’ reflects the phenomenal growth of the show, the unsurpassed interest demonstrated by both exhibitors and visitors and the unparalleled commercial and networking opportunities that it generates.”

ICEi takes place at London’s Earls Court Exhibition Centre across 22-23-24 January, 2008. (E-09.10.07)

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