Yesterday Bally Technologies, a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, announced an enterprise-wide agreement with the world’s largest casino entertainment company, Caesars Entertainment, to implement iVIEW Display Manager (DM) player-user-interfaces across their casino operations. The initial implementation has been successfully completed at Caesars’ Horseshoe property in Hammond, Indiana. An expansion of iVIEW DM at this site, as well as implementation at other Caesars Entertainment properties, will follow on suitable gaming devices across multiple gaming manufacturers.

iVIEW DM will enable Caesars Entertainment to provide players with an enhanced player experience at the gaming machines, using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play. Melissa Price, Vice President of Gaming for Caesars Entertainment, said: “Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings. iVIEW DM is a creative solution that works on existing slot games and floor networks.”

Caesars Entertainment Corporation is the world's largest casino-entertainment company. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos.

“It is gratifying and quite an honor to see the world’s largest casino operator embrace our award-winning iVIEW DM technology that drives revenue, streamlines operations, and most of all, dramatically changes the experience for the slot player,” said Richard M. Haddrill, Chief Executive Officer of Bally Technologies, Inc. “iVIEW DM’s backward and forward-compatible technology, designed to work on any manufacturer’s gaming devices with a touchscreen, has the capability to evolve the slot machine into a self-service marketing ‘kiosk’.” (E-06.15.11)

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