Justice and democracy - these are bold worlds to begin a press article. For JENSIgame they correspond not only to its company philosophy but to its daily activities. Gaming is a form of entertainment, enjoyed by the many around the globe. Playing games is part of human culture and gaming itself is a form of adult entertainment. It is often rightly strictly regulated so ensure that it is enjoyed within its boundaries. Just like alcohol and fatty foods, excess can lead to harm.

Pioneers in the industry thus focus continually so that gaming remains a past-time to enjoy and not to cause harm. The gaming industry employs hundreds of thousands of people and is a major tax contributor for many countries. Regulated gaming has thus proven its worthiness in society time and time again. Unfortunately, gaming is often subject to whims of politicians, looking to regain popularity with draconian methods against the gaming industry.

Political whims endanger employment with the gaming industry and the freedom to play on gaming machines for ordinary people. This has occurred in a variety of countries, such as Poland, Ukraine and Russia. Gaming monopolies have been created in other countries, supposedly to protect the players, but in fact more to protect governmental income in countries such as Sweden and Norway. This creates an unlevel playing field, destroys jobs and opportunities. Only pioneers risk standing up to these injustices.

This is where JENSIgame comes to play. The founder and owner of JENSIgame SE, Jens Göransson, has always been prepared to stand up to these injustices. JENSIgame plays a major service to the industry in combating local, ad-hoc gaming legislation. “We always comply with the European Union gaming directives”, explains Mr. Göransson. “However, if local governments enact regulations in their gaming market that do not comply with EU regulation, then we work very hard to enforce the true EU regulation”.

This philosophy underlines the commitment that JENSIgame shows to the gaming industry. JENSIgame has helped operators in countries such as Poland, Greece and Sweden to continue their business operations despite initial draconian regulations made by the local government. JENSIgame is, therefore, fighting for correct gaming rights within the gaming industry. This takes time and dedication. Furthermore, the company is a major investor in legal support such as top lawyers engaged to fight the battle for the gaming industry on behalf of JENSIgame against an almighty state.

“Many a company would not risk taking such a stance”, says Mr. Göransson. “For us this is our raison-d´etre. We are securing employment within the industry and game choice for the players. We do not want gaming to fall outside of legal boundaries. Thus, it is our priority to ensure that these boundaries are fair and just.”

The case in Sweden underlines the dedication and foresight that JENSIgame invests in the industry. In a self-chosen monopoly, gaming can still be enjoyed via the internet. JENSIgame has proven time and time again in lengthy, indeed costly court cases in Sweden that the internet solution from JENSIgame – the Internet Lottery Terminal (ILT) is indeed an internet terminal and should be treated that way. The games are offered from the company´s headquarters in the Czech Republic. JENSIgame has fought for this right through the local City Courts and District Courts. Next year it is expected that the Supreme Court of Sweden will uphold this.

The question of responsibility is also clear. Contrary to the statement of companies trying to prevent gaming democracy, the game is organised via a central server outside the country. Otherwise each and every bar owner where a gaming machine is placed in Sweden could be seen as organising the game. The strength and dedication of JENSIgame in fighting for gaming justice within the courts secures employment within the industry and gaming choice for the player.

“Naturally we are creating new markets that become competitive. We are a first mover in these markets and our customers respect the hard work we do in the industry. I would like to thank our customers for the trust they place in the ILT from JENSIgame. Many years of know-how has flowed into the ILT, making in an extremely secure product with great games for players to enjoy”, concludes Mr. Görannson. (E-08.16.10)

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