With the doors barely closed on London’s 21st ICE gaming exhibition, the American Gaming Association (AGA) and Reed Exhibitions are well on their way to producing the 2011 international gaming trade show and conference event "by the industry and for the industry" in Las Vegas. The countdown to G2E 2011 next October has already begun and this year it has a slightly different look. The expo will run a month earlier than previously, from 4-6 October, and for the first time will be in the Sands Expo and Convention Center.

"With G2E 2011 just over 250 days away, we are excited about the changes in store for this year's event," said Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA). "Reflecting our commitment to making G2E a show by the industry and for the industry, the revised dates and new venue should be advantageous for both exhibitors and buyers, and leading to increased attendance and sales."

Already over 230 companies have registered for over 214,000 square feet (20,000 square meters) of exhibit hall space at G2E 2011. This includes over 40 international companies for more than 37,000 square feet (3,440 square meters). These numbers are tracking well ahead of the 2010 event at this time last year. Sands’ state-of-the-facility will allow for all exhibits, including food/beverage and entertainment, to be in the same hall and will provide larger traffic aisles for easier navigation. Also, the new venue offers first time and smaller exhibitors the opportunity to have better booth selections and locations.

"Coming off of a strong 2010 event where exhibitor satisfaction was so high due to the quality and volume of buyers, we are seeing high numbers of early renewals and are thrilled with the strong sales we have seen so far," said Courtney Muller, senior vice president at Reed Exhibitions. "We fully understand the value of evolving to meet the industry's needs and the revised schedule and new venue will bring numerous advantages."

According to show organizers, the revised schedule allows exhibitors more breathing room between major international gaming events. It also will help purchasing decision-makers at gaming companies plan for the year ahead with greater ease and, ultimately, enhance exhibitors' bottom lines. (E-01.28.11)

© Copyright 2011 CasinoCompendium



>>> return to archives
>>> return to frontpage