In an interview with María Laura García Casasola, Magic Dreams General Manager for Latin America, based in Buenos Aires, the Italian company confirmed its regional plans and enhanced participation in SAGSE’s show later in the week.

CC: Further to your plans for expansión in the region, what are your immediate objectives and expectation on the SAGSE Buenos Aires 2010 event?”
MLGC: We expect a large attendance to our booth as we are showing products of high quality and extremely different from our former offerings. Before confirming our presence we discussed our future targets and we understood that a larger booth was needed considering the number of product on show and the attendance we expect.

From the beginning of this year we announced that we have developed a new platform. This choice has been taken as we want to be even more competitive, and this means that we must have high quality products to deliver to the customers and to the players. 2010 has been a year in which we have made large investments on our product quality. We believe our products have a great potential and we are moving in the market with this in mind.

In previous exhibitions we received very enthusiastic feedback from both current and new customers on our new products, they were extremely impressed on the quality level we have reached thanks to our new Xtend platform and we are very proud of the work done. For this reason we have the confidence that we are working well.

CC: What will you showcase? What are your new products?
MLGC: We are preparing a bright exhibition. Our main games will be all the products developed on Xtend Platform. We are working to increase even more our Games Library in order to offer, to our customers, always fresh product and a wide range of alternatives. We will put in on centre stage our latest Jackpot Systems Captain CA$H and the 6 brand new games linked to.

Captain CA$H is a pirate themed Mystery Progressive Jackpot with 5 Levels. The original concept of this Jackpot system makes Captain CA$H a very innovative product. The perfect mix of features allow the players to enjoy the unexpected surprise of a Mystery triggered bonus, and the enthralling emotion of a Progressive series of wins. The exciting atmosphere, the high volatility and the charming experience of each new game powered by Xtend Platform complete the incredible profile of this exceptional product.

Obviously the benefits brought by new Xtend platform are evident; Vibrant Colour Depth, High Fidelity Sounds and Fast and Fluid Gaming Experience will leave the players out of breath. Linked to the Jackpot will be the hot new games: Xcalibur, Egyptian Mysteries, Return of the Phoenix, Happy Fish and Diamonds on Fire. In particular Diamonds on Fire will be presented in worldwide preview.

All the videoreel games will be shown also in Standalone version in order to offer to our customer a wide view of the products developed. Among the latest videoreel games we will present in worldwide preview our new Stand Alone Video Roulette Magic Roulette Platinum, just developed on Xtend platform. Our former Magic Roulette has been extremely successful, especially in Latin America. For this reason we chose to develop a new one even more impressive and attractive; we wants to offer to our customer an improved product that is even more competitive.

Magic Roulette Platinum is a Single Zero Roulette that has been totally reviewed in order to give to the player the higest comfort and the most intuitive gaming situation that he needs. Magic Roulette Platinum leaves the player concentrating immediately on the game strategy and thanks to the “Speed Configuration” feature each operator can choose the speed of the cylinder and get Magic Roulette Platinum even more revenue generating. Of course, the redesigned user-friendly table features all the “called bet” options of the traditional Roulette table and, like the previous Magic Roulette, also the Platinum version displays all the extended game statistics in its top screen.

We will exhibit our best performing games and among all our MD Poker Range. Our pokers have gained incredible success in the Casino where have been placed and for this reason we always have a number of machines in all the exhibitions we attend. In particular we strongly believe in our poker Double Draw that, linked to our 4 + 1 Progressive Jackpot Poker Boost, creates great interactions and an exciting gaming atmosphere.

CC: ¿What is the level of success enjoyed in the market by your videogame Magic Roulette?
MLGC: As said above Magic Roulette has been much appreciated by our customers, and for this reason we are very happy to say that we have developed a new one that will have its worldwide preview in SAGSE, the most important exhibition of Latin America, and will be available from that moment.

CC: Who will be the Magic Dream executives at your SAGSE booth?
MLGC: Magic Dreams have recently restructured the commercial team in our Buenos Aires Office, and Solange Suton has joined our sales force. At SAGSE both of use plus Luca Gerardini, Magic Dreams General Director, who has comes especially from Italy, will be present during the whole exhibition.

CC: What new industry trends do you expect to see at this year’s event?
MLGC: Surely the concept of the game shared between the players is one of the trends now in the market. The community/linked game is a concept that seems to be extremely appreciated by the players. We expect an evolution of the market in this direction, and, of course we will move through this direction offering something really innovative. Server Based technology will be another trend that will be even more developed in the next future.

CC: Finally, what is the stage of development in your projects to enter the markets of Latin America, especially, Peru, Chile, and Ecuador?
MLGC: With regards to Peru and Chile, we are getting approved certification and we plan the entering these countries before the end of the year. In Ecuador, the situation is changing and we have to look carefully at this market. Once the situation has cleared up we will planned our commercial strategy for Ecuador. (E-09.27.10)

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