The German company MERKUR GAMING unveiled its hottest innovations at the IMA 2011, January 18-21 in Duesseldorf and again at ICE 2011, January 25-27 in London. The IMA visitors could experience the MERKUR GAMING products at the huge exhibition stand of the affiliated company ADP GAUSELMANN.

Only three days later the impressive novelties for Europe, Central and South America, as well as for the international casino markets, were already displayed on MERKUR GAMING’s own stand in London. Jens Stradtmann, CEO at MERKUR GAMING, was very satisfied with the response from both exhibitions: “Our newest gaming solutions attracted guests from all over the world as evidenced by the constant stream of visitors as well as their strong interest on our products. We were able to strengthen existing contacts and to establish many new promising ones”.

Above all the brand new Slant Top cabinet was the centre of much enthusiasm among the customers on the MERKUR GAMING stand due to its ergonomic and elegant design presenting the proven German quality. This eye-catching cabinet with a 26” monitor on top and a 22” touch-monitor, special chrome-covered frames and the individually-adjustable lighting effects, provides the genuine casino flair for every location. Therefore, the Slant Top cabinet from MERKUR GAMING ensures optimal players’ comfort and strengthens customer loyalty.

Not only the slot players but also the technicians benefit from the new Slant Top cabinet because of its optimized access to the technology inside. To meet the individual requirements of the different international markets MERKUR GAMING presented diverse versions of its Slant Top cabinet. The ‘Casinoline’ version, characterised by player tracking, supports building up a personalised customer relationship. There is the ‘Cashless’ version with the player tracking to fit the demand of such gaming markets as Mexico.

Another true highlight was surely the re-launch of the well-established 3-level jackpot ‘Treasure Mania’ in a completely ‘new look’. This spectacular design of the ‘Treasure Mania’ jackpot featuring 42” monitor fascinated its fans coming from Mexico and South America and other guests alike. The fact that ’Treasure Mania’ is also available as a Mystery Jackpot to be connected to up to 128 slots makes it even more popular among the customers. Its up-to-date PC-technology guarantees a high level of flexibility, for example it allows implementation of specific advertisements combining the jackpot display.

Of course, not only the thrilling jackpot system and the newest Slant Top cabinet but also a large multi-game portfolio, offering for every particular market the right solution in accordance with its gaming legislation and players’ preferences, was the focus of interest on the MERKUR GAMING stand.

“The wide-ranging game packages of the well-known umbrella brand ‘Games Unlimited’ combine classic games as well as modern casino games and, therefore, ensure an unforgettable gaming experience to every player”, commented Frank Ziegler, Director Sales & Marketing at MERKUR GAMING. Three of the most famous ‘Games Unlimited’ games were also presented as single games for the international casino markets and were met with approval by the guests. “The casino market is traditionally characterised by single games. With our ‘Casinoline’ multi-games, particularly in the new Slant Top cabinet, we offer maximum flexibility and comfort for casino operators and their customers”, adds Jens Stradtmann.

The ICE visitors had also the possibility to admire fantastic multi-games of the ‘Merkur Magic’ line designed for the Italian Comma 6a market. The perfect mix of games leaves nothing to be desired. ‘Merkur Magic’ multi-games are available in the high-class casino cabinet “made in Germany”.

‘MERKUR INSPIRED’, a joint venture between MERKUR GAMING and INSPIRED GAMING GROUP for the Italian VLT market, successfully showcased the most recent ‘Monopoly VLT’ jackpot on the stand of MERKUR GAMING. The company’s extensive game library as well as a variety of cabinets along with Inspired’s Open VLTTM platform has won over the Italian customers.

As a matter of fact, the gaming solutions for the Czech and Slovakian VLT markets could also not be missed at the exhibition. By demonstrating the ‘Games Unlimited VLT’ and ‘Games Unlimited MLT’ MERKUR GAMING exposed its in-depth expertise in this gaming market segment. (E-02.18.11)

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