An increase in the vogue for mobile lotteries is largely responsible for the increase in mobile gambling, according to industry analysts Juniper Research, and will involve 41% of total mobile gambling expenditure in the next five years. The present mobile gambling industry, valued at under US$2 billion, is set to rise to over US$23 billion by 2011.

Mobile casino games usage is further set to benefit most from the increasing roll out of 3G services and sophisticated handsets. However, Juniper forecasts that mobile casino gambling expenditure will trail lotteries and sports betting slightly with the low stake, mass market end likely to show the most growth through to 2011.

Report author Bruce Gibson states “like all sectors of gambling, mobile gambling remains a legislation constrained industry with higher potential where restrictions on mobile gambling are lifted in key markets such as the USA.” The Las Vegas Sands Venetian recently unveiled plans to introduce mobile gambling style casino services following approval from Nevada regulators for gambling on mobile devices in any public area of the state's casinos.

Bruce Gibson, who is Research Director at Juniper Research, says: “There has been a lot of hype about mobile gambling, but the industry now seems to be taking a more realistic view on how the market will develop. We anticipate that the mobile channel will push gambling services out to a broader/lower stake market than existing channels, offering opportunities for market growth where legislation permits”.
(E-05.31.06)

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