Money Controls has continued its expansion in the Latin America gaming market with the opening of offices in Miami and Argentina. Ron Rollins, Money Controls’ Vice President Global Gaming, outlined the company’s thinking: “The Latin America region, stretching from the Caribbean to Argentina, is one of the fastest growing markets in the world.

Virtually all of the slot manufacturers have a focus on the region. Up to now, we have served the whole of this vast geographic area from our Las Vegas office and our Brazilian sales office, and via our Peru distribution partner [Gaming & Technology Peru SA]. The new offices not only increase our sales and service capability in the region, they also enable us to provide a more local, faster response to our customers.”

The Miami office is headed by Director of Sales, Aquiles Mila de la Roca, who is responsible for all sales and service in the Latin America region. Aquiles comments, “Within five years, the Latin America market could be one of the biggest in the world and Money Controls is determined to remain a leading player in this growing market.”

To support this strategy, Aquiles has recently recruited Cesar Neira from Money Controls’ Las Vegas office to head service and support for the region, based out of Miami. Cesar commented: “Las Vegas is still the gaming capital of the world and it was difficult to leave, but the opportunity in Miami was too good to miss.”

In Argentina, Debora Sieler has been tapped to take charge of the Buenos Aires office. Debora comes from the Money Controls sales office in Brazil and has extensive knowledge and experience in the region with Money Controls’ products. To spearhead local service and support, Debora has recruited Ezequiel Gotte, a highly respected and experienced slot technician, formerly of Trilenium Casino in Tigre. This wealth of experience allows Ezequiel to “hit the ground running” in supporting Money Controls’ implementation plans for Ardac Elite, its latest bill and ticket acceptor.

Debora is looking forward to the challenges and opportunities ahead, and is particularly enthusiastic when talking about the prospects for Ardac Elite, saying: “Ardac Elite has already taken the European market by storm, and is also performing strongly in Asia and South Africa. It looks set to repeat this in the Latin America market, with the progress we have made so far.” Aquiles agreed with this assessment and stated that Ardac Elite was a key factor in the decision to expand the company’s operations in the region.

Money Controls is a specialist global provider of automated transaction solutions for all types of payment systems in the gaming, amusement, retail and transportation markets. A truly international company with two major manufacturing operations sites, one in the USA, the other at our UK headquarters in Oldham, Money Controls has a network of sales offices in Argentina, Australia, Brazil, Germany, Italy, Macau, Spain, the UK and the USA.

Other countries are supported by official distributorships. Products include a range of coin, token and bill acceptors; coin and token hoppers; coin management modules (escrows); payout units; and a wide range of optional accessories. Whatever your individual secure money-processing needs may be, you can rest assured that a solution can be found at Money Controls.

Money Controls has more than 40 years’ experience of designing, manufacturing and supplying technologically advanced electronic products to accept and pay out coins, banknotes and other forms of payment and serves a 500 million dollar worldwide market. The company is committed to providing quality system solutions together with industry-leading levels of support. (E-04.16.07)

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