Atronic International has recently announced the appointment of Agustin Nieto as new Operations Manager for Mexico. Based in Mexico City, Agustin will coordinate all ATRONIC activities in the Mexican market. He will ensure a smooth execution of direct sales contracts generated by ATRONIC`s sales team and the participation contracts that are closed by ATRONIC`s partner in Mexico, Nalibic. In his position as Operations Manager for Mexico, Augustin will be one of the key people driving business and strategy in this market. He will work closely with Nalibic and with ATRONIC`s senior management in Latin America. Agustin will report directly to Marcel Heutmekers, Senior Director for Latin America and Asia.

Agustin has gained significant work experience inside the Mexican gaming industry, including the slots market. He has been Marketing Manager at major operators such as Televisa Group, one of the most important operators in the country, and Grupo Ritzio, where he was responsible for all operational, marketing and performance activities. Agustin´s vast background is a fundamental factor that will allow ATRONIC to continue offering its clients the highest level of service.

Marcel Heutmekers, ATRONIC’s Senior Director / General Manager Latin America and Asia, said, "The Mexican market is one of our most important growth markets, and I am very proud that we have found a strong and very experienced manager that can lead our efforts in Mexico. Agustin knows the needs of the operator and knows the Mexican market extremely well. I therefore feel very comfortable that under his leadership, we will meet the expected growth for the company in this exciting market."

Furthermore, Jessica Luna, Sales Director for Latin America, added, “I feel really glad to count on Agustin because he will help us to guarantee fast coordination on the ground, and ATRONIC will surely maximize its potential over both business models implemented in this country -- the direct sales through my sales team, and revenue share deals through our partner Nalibic. Our company wants to show its flexibility, offering the best working models for its operators inside this market.”

ATRONIC´s presence in the Mexican market is becoming stronger following recent installations of its star products in the past months. ATRONIC has seen great success with diversity™ in the new OXYGEN™ cabinet and the performance of DOGGIE CASH™ and Magic 5´s™ progressive links on e²™. 230 ATRONIC cabinets were installed at Win&Win Casino, which is being operated by Nalibic. This was followed by recent installations of DOGGIE CASH, Magic 5´s and diversity at Casino Hipodromo de las Americas.

Other casinos operating ATRONIC´s highly successful products are Revolucion and RED in Monterrey, Casino Central in Mexico City, and Casino Fantastic in Queretaro, which shows the importance of the brand since it is present in casinos in different cities throughout Mexico. With Augustin’s appointment, ATRONIC takes an important step to further show its commitment to the Mexican market. This market is expected to be one of the key growth generators for the company in Latin America in the coming years. (E-02.25.11)

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