The city of Lima, capital of the Republic of Peru, will be the seat of the V International Gaming Event, CIJUEGO. The Atlantic City Convention Center, located in the heart of the dynamic District of Miraflores, was selected to hold this event on June 2 and 3, 2010.

Manuel San Roman, General Director of Casino Games and Slot Machines of the Ministry of Foreign Trade and Tourism (MINCETUR) has considered the initiative a timely one and confirmed his participation in the conference. He will present to the national and international industry the advancements and achievements obtained by the legal regulation on approval and interconnection, giving the sector the maximum reduction in illegality and allowing for greater professionalisation of the economic activity of gaming.

Francisco Ledesma, President of the National Gaming Society (SONAJA), a non-governmental organism that groups the greatest number of Peruvian operators, also considers it necessary and of great importance to hold an academic event to strengthen the integration of the sector with ample institutional representation.

The organization, in reply to multiple suggestions and queries from operators, will give special relevance within the symposium to the latest trends in marketing, enabling casinos to attract new clients and develop loyalty from both habitual and occasional visitors. The topic of online games, which comprises new control strategies, will be highlighted.

Jose Anibal Aguirre, General Director of the project CIJUEGO, declared: “This is a new opportunity that the industry offers us to work in benefit of the union, image and productivity of the sector in the region. We are reaching a very important agreement with the Government and the operators for the consolidation of our work at an Andean level, but the most significant of all is the consensus we find among authorities, operators, manufacturers and the media, to hold an event that gathers all the actors that makes possible that the Peruvian industry be among the most advanced in the matter of legislation in all of Latin America. We will not spare any effort to fill the expectation and confidence deposited in the organization.”

CIJUEGO, the national Gaming Event, is born as a brand that is the property of the company 3A Producciones, proposed to develop first level academic programs related with the gaming industry, its regulation and operation. The event is designed to take place in different countries, according to the needs of the sector in a determined region. The name surged from a “focus group” which according to the creative concept presented, commented that it is an affirmative, attractive acronym with a positive message implied. CIJUEGO leads a positive mental perception from the moment you hear it, which makes it easy to remember when you refer to the event and will become known by the media.

The academic section will be accompanied by a corporate sample in which the most famous manufacturers’ brands will have the opportunity to present their products and services to the consolidated market of operators in Peru. For further information contact: info@cijuego.com (E-09.15.09)

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