Located in the heart of Upstate New York, the Oneida Indian Nation’s Turning Stone Resort and Casino in Verona has evolved into a destination resort and one of the top five tourist attractions in New York State, hosting more than four million guests a year. Yesterday Bally Technologies Inc announced a contract to provide its ACSC CMS to manage a number of key functions at the casino.

Bally’s system, which replaces another company’s system, will seamlessly integrate with a proprietary slot system developed by the Oneida Indian Nation to manage player tracking and analysis; table-game management; cage and credit accounting; player’s club enrollment and redemptions; hotel/resort integration; and a variety of marketing promotions. Implementation is slated for spring 2011.

“After a thorough evaluation process, we found Bally’s CMS product most closely matched all of our specific needs,” said Dan Garrow, Chief Information Officer of Oneida Nation Enterprises. “In addition, Bally’s demonstrated expertise in converting from our current product to CMS is well documented and referenced. We look forward to working with their professional and responsive support organization on this important effort.”

Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Las Vegas based company designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide.

Ramesh Srinivasan, Executive Vice President – Bally Systems, commented, “It is very rewarding and exciting for us that Turning Stone selected Bally as a technology partner to help them take their player marketing and bonusing programs to the next level with our casino-management and patron-loyalty solutions. Turning Stone is widely recognized for its cashless gaming technology innovation, and we are gratified that our popular ACSC CMS solution has been selected to complement this very successful gaming operation.” (E-01.19.11)

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