Peru Gaming Show 2010 is celebrating eight years at a steady step, and being committed to its country one more time: an established market in Latin America, a leader in regulation, technological upgrading and developing a gaming industry in the best environment for growth investments. The Show shall open its doors at Lima’s brand new Jockey Club Convention Center on 11 and 12 August. The organizers make the following points:

“PGS in its eight years as usual, will bring new proposals, new attractions and increase the level of participation with strong alliances achieved through these months of hard work. After the global crisis of 2009 that hit us really hard at all levels, and despite the unexpected last minute, we went ahead and now, we bet supporting the industry again with more strength than in previous editions, and hope to surprise everyone positively once more.

“More than before, overseas investors are coming to a gaming market that is consolidated with clear rules, safe social environment, minimum security risk, and sustained highest regional growth for years. Our response to them is highly enthusiastic as the market will also prove to be so. As far as exhibiting is concerned, foreign companies, more than local ones, can understand the cost of marketing their products in a new territory, a new region, and spent great effort to make high level presentations. Everyone, from visitors to operators, regulators, associations, have year after year benefited from being an active part of this international event and are invited to be part of PGS 2010, once more.

“It should be noted also that the authorities have also benefited from having an official international gaming event that has helped during the major legalization process of gaming businesses in the country. Peru Gaming Show was an important part of this process involving gaming authorities and associations communicating the importance of adapting to the new law, raise awareness, and open dialogue. All this has made it possible for the authorities to increase gaming tax contributions, fostering also a strong campaign of responsible gaming.

“As far as the numbers is concerned, the country has made great progress in the gaming industry on the back of a strong economy. Gaming revenues in 2009 exceeded 193 million Soles (USD 62M), and it is expected to reach 300 million soles (USD 100M) in 2011. The latest information from the Ministry regulating the industry indicates that 95% of the gaming halls are legal, totaling about 680, and there have been some 6.000 ilegal slots destroyed by the authorities.

“At macro level, the IMF evaluated the economic performance of countries in the region and gave its report at a global level; Peru is set to lead regional growth with 6.3% this year and 6% next. Brazil comes second with 5.5% and then Chile with 4.7%, despite the recent earthquake. The rest of the region has fallen behind with unattractive numbers for increased investment, or unstable conditions that make entry into such markets more difficult.

“Peru Gaming Show has a place in the industry gained through the work of many years, and as a serious event will not create false expectations or expand beyond its regional grasp. In our humble opinion it is best to keep in place and consolidate the market we know, respect boundaries, play fair, and let the market evaluate where to develop its sales potential. Of late, there has been a tendency to unfair competition with the personal support of misguided functionaries and industry folk, and this will impact negatively in the industry.

“This year, and for the eighth consecutive years, professional from the international gaming industry will visit Peru to celebrate real sustained growth backed by sound gaming legislation to meet thousands of operators and industry decision makers, not only from this great country, but from Ecuador, Colombia, Bolivia, Chile, Argentina, Uruguay and Paraguay, and in Brazil.

"There are those who must remember 15 or 10 years ago, when the Peruvian gaming industry was incipient. Remember the PGS first edition of PGS at the Marriott Hotel? Remember your excitement when we had the second and third? And when we all saw with pride how more and more foreign gaming professionals came to our fair, our country, to enjoy and celebrate our cuisine, architecture, and archeology? Well the PGS 2010, eight years later, invites you all to celebrate these achievements!

“Join and show the world how important our industry is. How proud we are of our country, our people, and our trade fair. Come to Peru Gaming Show. PGS is a fair show. Peru is a fair country. The world will notice the change! The crisis is passing; let's step into the future at the new Jockey Club Convention Center with 10,000 m2 expo area that will be inaugurated next May.

“On, August 11 and 12, Peru Gaming Show will be the best host, in the company of the leading gaming firms. We will welcome you with our traditional generous hospitality and in good taste, where our achievements are only through hard work because we do it with passion!” (E-04.30.10)

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