A proprietary application of Microsoft Surface has just been unveiled at Harrah’s Las Vegas. From today until 6 October selected guests can step into the driver’s seat in an exciting new promotion to simultaneously compete against each other in a fast-paced race developed for Microsoft Surface. The co-promotion with AMP Energy is called Race Day Riches and is running at Toby Keith's I Love this Bar & Grill.

Harrah’s Entertainment launched Microsoft Surface at the Rio iBar in June and the company continues to create new applications to deliver unique and exciting experiences for its guests. Harrah's designed the application to leverage several key unique Surface attributes, including multi-player interaction and object recognition, where guests place their key on top of Surface to automatically 'start' their engines and begin the race. At the end of the race, the prize is revealed when the winner "scratches off" the scratch ticket directly on Surface.

"Our guests love car racing and our application allows them to experience first hand the thrill of a race right here at Harrah's," said Don Marrandino, general manager of Harrah's Las Vegas. Sheila Golden of AMP Energy said, "AMP Energy is thrilled to be part of this innovative promotion. Harrah's Entertainment through the resorts they own are on the cutting edge of compelling promotions."

Microsoft Surface, the first commercially available tabletop computer from Microsoft, is a 30-inch table-like display that allows individuals or multiple people to interact with digital content in a way that feels familiar by using touch, gestures or objects from the real world. Without a mouse or keyboard, the 360-degree user interface and massive multi-touch capabilities of Microsoft Surface provide Harrah's guests with an unprecedented social experience that infuses the best of technology with the best of Vegas excitement. (E-09.29.08)

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