According to a recent report from PricewaterhouseCoopers on the global entertainment and media outlook 2008-2012, the wired Internet advertising market in Brazil and Mexico will account for 85% of overall growth in the sector over the next five years in Latin America. The television advertising market will see new channels and sustained economic growth in the Latin American region fuelling terrestrial advertising. In Europe, Middle East and Africa (EMEA) mobile access will be the fastest growing market component.

In AsiaPacific the casino resorts in Macau will create the largest single casino gaming destination in the world. The new casino licences in Chile and rising disposable income will contribute to casino gaming growth in other markets. Global gambling revenue will rise to over US$155 billion in 2012, driven by annual growth of 6.5%. The report anticipates that the United States will remain the world leader in the gambling market despite an estimated 15.2% annual growth in the Asian Pacific region.

The recent downturn affecting the casino market in places such as Las Vegas and Atlantic City is not expected to last. However, declining revenues will be experienced this year and next. PricewaterhouseCoopers predicts that by 2010 things will improve and gambling revenue will once again gather momentum with annual growth of around 4%. By 2012 the gambling market should contribute US$73.3 billion to the US economy. (E-06.19.08)

© Copyright 2008 CasinoCompendium



>>> return to archives
>>> return to frontpage