Attendees at this year’s Global Gaming Expo have the chance to walk away a million dollars richer, thanks to a promotion by SCA Gaming designed to spotlight its new MegaSlot game for casinos. For those stopping by booth 1577 at G2E there is the opportunity to play for a chance to win US$1 million and other cash prizes guaranteed to be given away during the show.

Vice President for SCA Gaming, Bob Brian, says, “MegaSlot is such a powerful promotional tool for casinos and we felt the best way to illustrate its power was to give expo attendees the chance to try it out for themselves.” MegaSlot looks and sounds like a giant slot machine and is an exciting, attention-getting game designed to drive player acquisition and retention while delivering a powerful entertainment experience for customers.

According to Bob Brian, “This game is the ultimate database builder and can also be used to drive coin-in revenue by requiring contestants to have a certain number of points on their player card before playing.” The MegaSlot game also gives casinos the ability to broadcast targeted marketing messages when the game is in ‘attract’ mode.

MegaSlot has already debuted in select casinos worldwide and is generating rave reviews. Pechanga Rewards Club Manager Terry Thompson said, “Our players lined up each weekend. It was a big hit and we benefited from increased gaming revenue and more traffic in our casino.”

The Gaming Division of SCA Promotions was established in 1996 and has helped over 300 gaming companies and tribal nations run high-impact promotions. When there is a winner, SCA gives the casino the money to award the prize. Worldwide clients include, Boyd Gaming, Foxwoods Resort Casino, Harrah’s, IGT, Mandalay Resort Group, Park Palace Entertainment, Pechanga Resort and Casino, Station Casinos and Trump Casino. (E-11.05.07)

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