Executives and officials from all types of gaming operations, including commercial and tribal casinos, racetracks, racetrack casinos and charitable gaming will be attending the Southern Gaming Summit, which starts today at the Mississippi Coast Coliseum & Convention Center in Biloxi. International Game Technology (IGT), a global leader in creating the games players love and network systems that improve the player experience, is at Booth #704. IGT management will be participating in various conference panel discussions, including Market Survival Strategies; System-based Gaming and the Promise of the Player User Interface; and Hot Slots.

Committed to taking gaming to the next level, the past year has brought IGT a set of new executives, a new way of doing business, and new games that are generating player enthusiasm across the country. The Company's refreshed and revitalized approach shines through in its products on casino floors today. IGT's showing at Southern Gaming Summit 2010 further solidifies the Company's position as a market leader in driving games and systems performance.

"We've listened to our customers and know what they need," Senior Vice President of North America Sales Ron Rivera said. "IGT is focused on satisfying operators' top priorities such as increasing ROI, entertaining their players and gaining even more control over their operations. We're delivering game content that caters to today's players - and we're doing it faster than ever. We're cognizant of our customers' economic challenges and are focused on helping our customers refresh their floors by offering new pricing packages. We're also committed to delivering products that will boost ROI today and into the future. This showing is evidence of what IGT is capable of - and it's just the beginning."

At Southern Gaming Summit 2010, visitors can experience first-hand what IGT has to offer. Sex and the City single play video slots, The Amazing Race Multi-Level Progressives based on the Emmy Award-winning show, Wheel of Fortune Experience on the 103-inch Center Stage Series screen, and many more await lucky tradeshow attendees. Fall down the rabbit hole and into something truly magical with Alice's Adventures in Wonderland MultiPLAY video slots. Alice's Adventures in Wonderland taps into IGT's hot new Progression Play technology, allowing players to accumulate credits, awards or levels of play on an ongoing basis.

Transporting players to the era of the greatest generation, the Bombs Away video slot is a full-throttle gaming experience complete with big band music, pin-up icons and nostalgic aviation motifs. The player is in the pilot's seat with 3-D game play featuring IGT's stylized Reel Wheel top box device, part of the Free Games bonus where players win credit values or one of five progressives. The amazing layered audio and subwoofer vibration made possible by the MEGAfx Surround Chair completes the engaging experience.

At Southern Gaming Summit 2010, IGT will offer even more fabulosity. The Sex and the City slot is the #1 performing game in the country, and players can't get enough. They're lining up three-deep to get on a machine. The surprise factor: men are playing, too. The premiere release featured MultiPLAY game functionality (four games on one machine, each with a different outcome), and at Southern Gaming Summit 2010, IGT will debut its single-play version.

IGT's putting slots in a movie theater? Well, not quite. But IGT has brought the movie theater to the slot floor with its new Center Stage Series. It's an eye-catching, awe-inspiring platform, designed to deliver extra-large fun to players and big time flexibility to operators. Two versions are available: a 103-inch screen with five player stations and a 70-inch screen with four player stations. Much like a movie theater, casinos will install the platform (screens, seats and all) just once, and change out software for themes as they become available. First to casino theaters is Wheel of Fortune Experience.

Earth-shaking sound chairs also take the stage at Southern Gaming Summit 2010. Envelop your players in seat-rattling sound with IGT's new MEGAfx Surround Chair. The chairs immerse players in game play, and create the well-rounded entertainment experience today's players have come to expect. Players can crank the sound so much their seats will shake and their worlds will rock.

Everything's better in 3-D, and there's no other 3-D experience like IGT's. The technique involves the layering of two LCD screens (Multi-Layer Display or MLD) to create the look of 3-D - without the glasses. Even the most traditional slot players are having fun, playing more, and saying, "How'd they do that?" Spinning reel games come to life with rounded virtual reels that spin out at the player in 3-D. And when they stop, they shake, wobble and bounce like the real deal. IGT's 3-D games kick the entertainment value up countless notches, and this year's offering includes more jaw-dropping, symbol-popping bonuses and animations.

Turtle Bay video slots is a 3-D trip to the tropics. Color-rich symbol sets and sounds differ in the "onshore" base game experience from the Free Games underwater adventure bonus. Tumbling Reels game play similar to Fire Horse with a transparent hexagonal reel interface make it an engaging experience. Cash Coaster slots is another 3-D ride catering to spinning reel players who are opening up to the world of Multi-Layer Display technology. The amusement park theme features games of chance, a high bonus hit frequency, and never before seen 3-D roller coaster cars that climb up-and-down the reels.

Southern Gaming Summit 2010 will also see man-eating plants in IGT's booth. Mini Venus Flytrap plants in 3-D eat symbols and grow. Loud crunching sounds intensify the plants' presence. Everything loved about The Little Shop of Horrors movie has been translated into this unique Tumbling Reels game. In the Free Games bonus, extra symbols turn wild. The plant continues to grow larger each time it feeds on more wild symbols, and when it gets to be full size, the player scores more free games. Crunch.

IGT has given all the control to operators and players with IGT DynamiX. It's a bundle of IGT's most innovative technologies (3-D games, MLD, AVP and Multi-Games, access to the game library) in a complete solution. IGT is the only manufacturer that offers the ability to run different math and graphics in an operator-configurable multi-game configuration. IGT DynamiX also gives players choices, right now. Operators can run any 3-, 4- and 5 spinning-reel and video games on the same box, letting players decided what they want to play with one onscreen touch.

Artificial intelligence is on the brain in IGT's booth. Texas Hold'em Heads Up Poker is the first game to use neural net technology, a mathematical model that simulates the operation of the human brain. Instead of a paytable, players are matched against a computer program developed to be a dynamic decision-making engine. Decisions are made based on the current game state, but unlike a live opponent, it does not "learn" a player's strategy. But it will teach you it's thrilling to play.

Here to save the day, sbX makes jobs easier, creates happier players and helps strengthen bottom lines. The sbX Experience Management System went live at ARIA at CityCenter in December - and the execution was flawless. sbX is a game changer, and IGT will demonstrate its prowess at Southern Gaming Summit 2010. sbX Floor Manager means ultimate access to the IGT game library, while sbX Media Manager enables targeted messages and services to the Service Window.

What was once a multi-year decision for a casino operator is now a same-day decision with access to the industry's largest game library. Before, an operator had to make a long-term commitment to a game purchase. With sbX, the operator can now have a machine with an entire library of games tied to it - allowing them unmatched flexibility for game mix decisions. With sbX, operators can more effectively deliver great games and unique applications to the player- right at the slot machine. (E-05.05.10)

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