The prestigious Grand Casino Luzern was the venue for the Hyperlink launch, with a bank of eight machines unveiled by the casino CEO Wolfgang Bliem. The product of more than 18 months’ work, Aristocrat’s Cash Express Hyperlink was installed on the casino’s system jackpot engine, and proves to be another first for Aristocrat Europe’s technical team.

Julie Witherby, Aristocrat Europe’s recently appointed Product Marketing Manager, was part of the quartet of Aristocrat executives who attended the launch. She commented: “It was an expertly executed event totally in keeping with the stylish environment of the Grand Casino Luzern. The casino’s consumer marketing and communications were exemplary and worked fantastically well in building anticipation and bringing players through the doors. It was great to be part of such a slick and momentous event.”

Aristocrat Technologies Europe part of Australia’s Aristocrat Leisure Limited is a leading global provider of gaming solutions, primarily video slot machines, progressive systems, and casino management systems that consistently outperform the competition. Aristocrat’s products and services are available in over 55 countries around the world, and is also the exclusive distributor of the PokerTek product range around the globe, excluding North America and Canada. (E-05.10.07)

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