The annual gaming exhibition SAGSE in Buenos Aires, Argentina has long been recognized as the best showcase for companies wanting to get into the vibrant Latin American market. TAB-Austria this November was one such company, the only exhibitor from Austria. Prospective buyers came from 29 countries, including Australia, France, Italy, Canada and the UK as well as the Latin American nations, to see the range of products from about 150 exhibiting companies.

For TAB-Austria, SAGSE 2005 was an important marketing tool. As General Manager Siegfried Dattl said, “Until now we were unknown in South America. We had a lot of prospective customers and we had the chance to make quite a few contacts.” Although TAB-Austria displayed only entertainment terminals, there was immense interest in its products.

Siegfried Dattl commented, “The run on our products, especially our multigame platform – the Virtual Pinball – with its 42” plasma display, exceeded all our expectations.” He added, “The exhibition was a really big success for us and we are looking forward to next year’s SAGSE 2006.” Next stop for TAB-Austria is the international exhibition in London, where the company will present its innovations for 2006 at ATEI on 24-26 January. (E-11.29.05)

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