In Latin America we are fairly used to the marketing innovations from Giorgio Gennari, president of Monografie S.A., organizers of Argentine expo SAGSE. Up to now Gennari’s exploits have been confined to the mostly Spanish speaking region, with masterly touches that separate the leaders from the rest. In Las Vegas during this month’s G2E, the industry as a whole had the privilege of enjoying SAGSE WORLD.

The one shot edition of SAGSE WORLD, the full-colour tabloid reporting on this year’s event in Buenos Aires, was distributed to thousands of visitors at the Las Vegas expo, where Giorgio and Alan Burak, Sagse Show Manager, ensured that all the industry leaders and most gaming professionals took delivery of this unique document published about a gaming exhibition.

For those who did not have the opportunity to visit SAGSE 2007 or those who were not able to go to G2E2007, SAGSE WORLD is a very special source of information that details the importance of SAGSE on the magnitude of the Latin American market. This state-of-the-art document, which has all the Latin American expo data available, has motivated many companies to take part in the SAGSE Buenos Aires 2008 on October 15th 16th and 17th.

Monografie S.A., with 20 years experience in the industry, is also organizing SAGSE Gaming & Amusement Panama, in Central America on June 12-13 next year, and has become one of the most dynamic and creative companies in the world as a gaming show organizer, making the Buenos Aires show the third largest after Las Vegas and London. In fact, Monografie has also announced that this exclusive and must-have document is having a second world tour stop in London, where it will be delivered at the three Clarion shows: ICE, ICEi and ATEI on January 22 to 24 2008. (E-11.29.07).

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