The Macau government is anxious to diversify the local economy and offer more than gambling to tourists. The quarterly review prepared by the Institute for Sustainable Development of the Macau University of Science and Technology, released this week, shows that local residents are increasingly pessimistic about future prospects for the Macau economy. A perceived slowdown in mainland China’s economy could deeply affect the Special Administrative Region.
In June Manuel Joaquim das Neves, the head of Macau's Gaming Inspection and Co-ordination Bureau, commented that casinos would have to become smaller and casinos with 1,000 tables would be no more. The government is also said to want to reduce the casino industry’s reliance on the high-rolling gamblers that provide most of the casino revenue. Some casino operators, such as Galaxy Entertainment Group, are moving towards integrated resorts but there is still a long way to go before Macau becomes a holiday destination rather than just a gamblers’ Mecca.
The HKMA/TVB Awards for Marketing Excellence, one of the most prestigious marketing awards in Hong Kong, has awarded a “Gold Prize" and "MassMutual Citations for Innovation" to
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The House of Dancing Water, the iconic entertainment centerpiece at Melco Crown Entertainment’s flagship entertainment resort, City of Dreams. The Awards were given to recognize The House of Dancing Water's marketing excellence in the launch campaign last year, when the effective public relations campaign generated extensive and in-depth media coverage.
Mr. Sunny Yu, Vice President of Entertainment and Projects at Melco Crown Entertainment, said, "The House of Dancing Water has reinforced City of Dreams' entertainment proposition. More importantly, the show has fulfilled Melco Crown Entertainment's vision of bringing Macau one step further to diversifying its tourism industry and becoming an integrated entertainment destination in Asia.” (E-10.19.11)
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