The gaming market trend in Latin America is being oriented into the Casino Hotels plus entertainment center model. Operators need to start thinking of new ideas to keep players on their properties for much longer, as apart from state-of-the-art casinos with the latest machines and tables, gaming properties are also turning into Entertainment Centers.
Just to have an idea, investment in Argentina is expected to exceed US$250 million next year as new hotel casinos are built in Formosa, Gualeguaychu, Mar Del Plata, Maipu, Paso de la Patria, La Roca and Cippoletti, Obera, Corrientes and Posadas, among other cities. In Uruguay some US$160 million is being invested on the reconstruction of legendary Hotel Carrasco in Montevideo, as well as in properties in cities like Rivera, Salto and Treinta y Tres. There is also major refurnishing work at hotels like Conrad and Nogaro in Punta del Este, Park Hotel in Montevideo and in Paysandu.
In Chile, there has been new investment in Casinos with Hotels in excess of US$980 million in properties such as: Enjoy Group, Monticello Grand Casino, Arica City Center, the Punta Arenas, Salguero Hotels, Temuco Dreams, Gran Pucon Antofagasta, Copiapo, Calama and Osorno and Coquimbo, among others.
Alan Burak, Commercial & Show Manager of SAGSE Gaming Buenos Aires, says: “We will experience a very positive scenario that will generate more than 80,000 legitimate jobs plus its exponential factor in regional economies, tourism, health, education, etc. The region has a positive future. These projects have a strong impact in terms of employment and in many cases cover the lack of hotel capacity of cities of the interior that now has a new touristic attraction.”
“These new Casinos with Hotels are all 4- and 5-star categories and have spacious rooms equipped with high technology, electronic safes, plasma
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televisions, mini bar, digital telephones with messaging, large work desk, 24-hour room service, computerized locks and Wi-Fi to connect from any public area of these resorts. In some cases, parking spaces have green eco areas and most of them have large rooms for social events, conventions and conferences, spa and gym.
“Moreover within the hotels there are a wide variety of gastronomic delights with international chefs willing to surprise guests. We cannot forget about the stores and mega shopping malls with top brands that are opening within these properties with movie theaters and spaces for concerts and games for kids. This is just one of the many trends, developments and solutions that will be featured in the next SAGSE Gaming & Amusement November 9,10,11 at the Costa Salguero Center where we expect 9000 visitors from around the world.
“We have confirmed the presence of operators from: Argentina, Australia, Austria, Belarus, Brazil, Bulgaria, Canada, Chile, China, Colombia, Korea, Costa Rica, Curacao, Ecuador, ILC, USA, USA, France, England, Israel, Italy , Mexico, Panama, Paraguay, Peru, Poland, Czech Republic, Russia, ILC, Switzerland, Taiwan, Ukraine, Uruguay and Venezuela. They all come in search of equipment for the projects above mentioned. SAGSE expo is the largest and most important in Latin America. See you at SAGSE!” (E-08.18.11)
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